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Improving Online Health Information

People who search the Web for reliable health information are faced with a daunting task. Much of the information available on reputable health education sites may be accurate but too confusing or boring to be useful.

A study published in JAMA Internal Medicine reviewed patient-oriented content provided by 16 specialist medical societies. The analysis showed that the overwhelming majority of the information did not conform to readability recommendations made by the U.S. Department of Health and Human Services and the AMA. Although family medicine resources were presented in understandable language, other specialties, especially dermatology, would strain the educational level of the average American. Dr. Lisa Gualtieri of Tufts University explained that organizations use language they are familiar with rather than trying to translate complex medical concepts into plain language that everyone can understand. 

[JAMA Internal Medicine, online May 20, 2013]

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About the Author
Terry Graedon, PhD, is a medical anthropologist and co-host of The People’s Pharmacy radio show, co-author of The People’s Pharmacy syndicated newspaper columns and numerous books, and co-founder of The People’s Pharmacy website. Terry taught in the Duke University School of Nursing and was an adjunct assistant professor in the Department of Anthropology. She is a Fellow of the Society of Applied Anthropology. Terry is one of the country's leading authorities on the science behind folk remedies..
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